Corad, a company born 20 years ago in St. Louis, focused initially on the market for Government and corporate computers, which became more known then by digital TV decoders, lunged fully since last month to smartphones: first presented two more general models, one of them with 4G, but then advanced toward phones segmented in different niches , with special features.
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Focus on special market segments was a strategy to find their place in a market dominated by international brands. "We launched a 4 G smartphone at a very good price, when it was still not on the market. And then another thought for kids. In a month we will present one model for older adults who do not use cell and, in two months, another for those who used the phone and quickly run out of battery", he stressed.
The model intended for children allows parents have control over the use of the phone and track the location of cell phone. Unlike applications that exist in the market focused to the same purpose, it clarifies Baretto, Corad Kids model allows parents to control 100% use of the phone and has a GPS to know your location at all times; but unless the applications, but a Device Manager installed from factory, not you can turn off in any way. "Returns the power to parents, these characteristics may not removed because they are below the operating system. Thus, they can control what the kids and them, who often know more than technology that parents, they cannot remove those options", said Baretto.
In times where parents fear kids to reach out to strangers by social networks or mobile applications, this model aims to give some peace of mind through control distance. It gives a quick and accurate location of the cell phone, at any time, on a map; It features a panic button and generates alerts to the default contacts. It also provides a history by date and time of incoming and outgoing calls and even warns how much battery has. A beep sounds and lock the device in case of loss or theft. It allows knowing which applications are being used or were installed, and block the unwanted, everything from remotely, from an Internet site or with an Android app.
It has a 4 inch screen, Quad Core 1. 3 GHz, Dual SIM, 5 Mpx camera, Android Kitkat and GPS. Began to sell, released, without agreement with operators, little more than one month ago, to $3,000 public and "are doing very well", said Baretto.
In a month, the model will launch Corad Senior, with the same hardware but focused on people elderly or impaired costs that use cell or have reduced visual acuity. It has larger letters, panic button in an emergency, GPS to know the location, a menu of easy to use, and also allows you to manage an agenda of remotely, to, for example, to remind certain activities or the time in which you must take a medicine. "Is intended for elderly people living alone", said Baretto.
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In this way, pointing to the less developed segments and with greater potential, Argentina hopes to grow and gain a place in a market dominated by the big international brands.